There are two reasons why you might be reading this blog entry.
1. You're reading through some back issues of the Gazette
2. You and I have run into a roadblock and can't work together.
If it’s option 2, that probably means that you’re back on the mean streets of the service provider recruitment beat. First of all, I apologize. That can be a stressful time.
Fortunately, I think I can help.
I've learned so much from others copywriters, strategists, and professionals.
These are people who’ve spent years honing their craft, testing their techniques, and then distilling their knowledge and sharing it with others.
People, it so happens, like the ones listed below.
The professionals you see listed below are all people I’ve been lucky enough to get to know and admire personally. They’re all exceptionally talented, and I don’t envy you the task of sorting through them to see which of their exceptional talents works for you and your business.
I can tell you from my own experience that the work that they do is excellent. After all, it helped me build out my own business.
Wordsmiths you really ought to work with.
Chelsea
Lady Folk
Brand Messaging & Strategy, Website & Launch Copy
What I love about Chelsea
Chelsea is, first and foremost, an electric storyteller. She crafts each word of copy with the care of someone penning a great novel. (Very Lexicon approved!)
Thanks to her past life in social media management and editorial publishing, Chelsea understands how each piece of a brand's messaging plays into its overall narrative, and she knows how to rally just the right words to tell it. She writes brands that are poetic, evocative, and gorgeous -- regardless of their industry.
But even better than all of that? Chelsea is invested in you. Have one conversation with her and you'll be blown away by her graciousness, her generosity, and her real desire to watch others blossom and grow. She's a treat to work with and a pleasure to talk to. Get Lady Folk in your brand's corner. You won't regret it.
Alethea
Copy with Spice
Website Copy, Sales Pages
What I love about Alethea
Her work is jam-packed with personality and sparkling with storytelling – and she’s always evolving.
She takes education seriously, so she stays absolutely current on the latest best practices in ethical marketing, SEO, and conversion copy. When you look at her work, it’s obvious that she’s writing from the cutting edge.
Plus? Her email newsletter is a treat. We’re talking Tonic-level enjoyable. You heard it here first.
Jemilla
Storytella Studios
Copy, Content, Brand Messaging Strategy and more.
What I love about Jemilla:
With Jemilla, the vibes are always up.
She specializes in writing for women-owned and BIPOC-led brands, and she’s a storyteller to her CORE (ask her about her second life as an Actor!) She's a master at spinning copy that’s vibrant & jam-packed with personality.
Her service stack is incredibly comprehensive, and her experience in corporate copywriting makes her knowledgeable and ridiculously versatile. She’s always a party – I suggest you drop in on it.
Christy
Christy Copywriting
Website Copy + Property Listings
What I love about Christy
Her generous nature and natural tact. She’s a brilliant communicator and passionate educator.
I’m lucky enough to live and work in the same community as Christy, and she brings unflagging professionalism and compassion to each project and interaction.
Christy’s work is always thorough, consistently clear, and thoughtfully crafted. I’ve watched her infuse warmth and humanity into even the trickiest of industries and let me tell you: it’s a site to behold (pun intended).
Kori
By Kori Whitby
Website Copy, Sales Pages, Launch Copy, & Email Marketing
What I love about Kori
Kori is all about the money, honey. That is - yours, and getting you more of it.
She's an incredibly strategic copywriter, a natural educator, and a hands-down expert in the world of marketing. Got a question about copy, conversion, psychology, or messaging? Kori can tell you what works, what doesn't, and why.
I can spot her work from a mile away, because each of her clients have a distinctive, commanding brand voice and tone. She is a powerful storyteller with a side order of wicked cool.
Are we surprised that she gets results? No, we are not.
Carrie
Woven Copy Studio
Brand Messaging + Website Copy, Web Copy Audit.
What I love about Carrie
Carrie is the epitome of intuition and empathy in a copywriter - so it’s no surprise that creative entrepreneurs adore her.
Her empathy is a powerful tool that she leverages for her clients, while her methods are extremely thorough and detailed. Each of her service offerings is comprehensive and thoughtfully crafted, building a platform that makes the unique story, perspective, and passion of her client shine.
Carrie cares, and it shows.
Kaili
Reveal Studio Co.
Web Copy & Sales Pages
What I love about Kaili:
Kaili is powerful - you want her on your business’ team.
Her extensive training and real-world experience in marketing, journalism, and sales helps her write copy that is thoroughly informed by research, psychology, and her own excellent business sense.
But she’s not just sales-savvy, she’s unflinchingly ethical. She writes copy informed by kindness, boundaries, and strict adherence to your values. Her writing is uber-strategic, crisp, and devastatingly impactful, and she’s one of my favorite writers to learn from.
Sara
Between the Lines
Website Copy
What I love about Sara
Sara is the queen of the three E’s: energy, expertise, and education. She’s a wizard with consumer psychology, and a maven when it comes to email marketing.
More than that, she understands the role that your copy plays in a larger marketing ecosystem. So, not only can you expect stupid levels of conversion, she’ll make sure you have access to the resources you need for sustained success post-launch.
Her skills translate into big wins, and her hype-girl confidence will make you feel pumped and taken care of every step of the way.
Nadia
Strategist and Storyteller
BRAND STRATEGY AND CONSULTING
WHAT I LOVE ABOUT NADIA
Her razor-sharp wit, obvious smarts, and her extremely keen eye for what works and doesn’t work in marketing.
She has an extensive background in agency work for clients all around the globe, and her methods for gathering data, crafting deliverables, and helping you understand strategy give smaller businesses agency-grade results.
She’ll tell you what you need to hear, and have you chortling with laughter while she does.
DIY copywriting resources you can rely on.
Let’s be brutally honest for a moment – sometimes the person you’d love to work with just isn’t in the budget.
However, that doesn’t mean that you can wait to improve your copy or messaging.
In fact, it’s that same copy or messaging that plays a crucial role in allowing you to reach those financial goals.
So, what’s a brand to do? Here are some DIY resources written with extreme care and brilliance by copywriters that I trust.
Full disclosure that some of the links below are affiliate ones, and that I may receive a commission from any purchase you decide to make.
PREPARE TO WORK WITH A COPYWRITER
Brand strategy templates
BRAND STRATEGY FOUNDATION KIT (UNBRIDLED FORM)
Copywriters and strategists ask a lot of questions. And if you've spoken to me about this, you've heard me say that the quality of your answers directly affects the impact of your copy. So before you bring on a copywriter, it's best to do some soul-searching.
This is the guide that will walk you through that process. It even includes a section to help you name your brand with intention.
(And get any of Amy's beautiful self-led strategy products at the same discount with code 'LEXICON')
IF YOU'VE BEEN LABORING OVER A LONG-FORM PAGE
Grab a sales page template
SALES PAGE GUIDE & TEMPLATE (REVEAL STUDIO CO.)
There's an art to writing a long-form sales page that's engaging, readable, and applicable for all types of buyers. Kaili approaches her copy projects with a psychology-based, strategy-first mindset, so I highly recommend her fill-in-the-blank template for writing one of these oh-so-important pages.
(And get any of Kaili's beautiful copy and email templates at the same discount with code 'ZOIE10')
IF CUSTOM COPY ISN'T IN THE BUDGET
Learn how to write your own website
Creating a Brand Voice
- Brand Voice for Bad Bitches
The amazing minds at Oxford Comma Co got their start and found their heart in writing for incredibly diverse communities. They are experts in evoking a full rainbow of brand voices. And, to top it off? They love packing a resource full of goodies. If you're looking for clarity in your brand voice, this extremely comprehensive guide is the only tool you'll need.
