Product detail page:
Item description
Product education piece
Store policies
Slack Support
Live Copy Review Call
Designer-friendly Wireframe
[2] Rounds of revisions per page
Check your inbox. You'll find a digital workbook waiting for you -- set aside about 30 minutes to complete it.
Join me on a 90 minute video call. Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time.
I'll use the Brand Character Synopsis we created in Vol. 1 service, the information I learned from your kick-off call, and my own research to create a wireframed draft of your copy.
When your draft is ready, you'll get a link so that you can give it a thorough readthrough.
You'll also receive a report card, where you'll give me your first impressions and some initial feedback.
In this 60 minute review call, we'll go through your site copy in detail so you can ask questions and request revisions in real time.
I'll let you know once your requested revisions are complete. Take a look at your copy and let me know how they feel.
If we need to, we'll do another round of changes. If we don't -- that's it! The copy is all yours.
Check your inbox. An experience review will be waiting for you so that can give your honest feedback on our time together.
But we're not through just yet: expect to hear from me in a few months' time so that you can fill me in on how things are going!
PACKAGING
COPY
External packaging copy (max 5 sides) $150
SEO FOR
PRODUCTS
Keyword research and implementation, $500
PURCHASING
SEQUENCE
See Vol. 4: Nurture Copy, $1,000
SUPPORT
SEQUENCE
See Vol. 4: Nurture Copy, $750
LEAD
SHEET
For wholesale buying opportunities, $700
PRODUCT
NAMING
Name ideation, $500 per unique product
Brand strategy gives us direction and focus. Without Brand Strategy, I won't have the insight into your customers' motivations and lifestyle that I need in order to make your brand voice speak directly to them. The one investment makes the other worthwhile.
Not this time. If you're working with a web designer to create a custom e-commerce platform, fantastic - that gives us a lot of flexibility. But the copy you receive can also be implemented into a platform like Shopify just as easily. Be sure to let me know what you're working with.
That's up to you, but be careful. Your copy is designed to live on a web page. Etsy and Amazon are self-contained markets that use specific algorithms to drive people to your wares. Make sure that the length and format of the copy is optimized to their requirements.
The cost you see listed is per unique page. That means you get to decide which products we work on. At the beginning of the service, you'll receive a blank "product catalog" for you to fill out. If you sell the same product with only slight variations, it might make sense to choose only one model or version to add to the catalogue. If you're having trouble deciding, let me know. I'm happy to help!
Yes! In fact, it's one of my favorites. If you're working with a designer to create both an e-commerce and physical product experience, tap me in. Take a look at the listed add-on for pricing, and make sure to select that option when you're submitting your application.