If you can't articulate your positioning, sooner or later, you won't have a business to position. Your brand positioning statement doesn't have to be revolutionary, but it does need to be written very carefully.

When you understand brand archetypes, you unlock a criminally easy way to steer clear of marketing disasters and to put your brand miles away from your competition. But don't take my word for it.

Your buyer psychology is the antidote to every piece of bad marketing advice you've ever received. Learn how to parse it out and apply it to your messaging to build high-converting relationships with your audience.

How to translate the concept of mission, vision, and your core values from nauseatingly corporate buzzwords into tools that are actually helpful for running your business.

It's a fact: dynamic characters attract loyal audiences.

How to steer clear of try-hard stereotypes and actually capture attention with your messaging.

Matching your brand to the service that achieves your goals, instead of just ticking a box on your to-do list.

How to build a loyal client base by treating your customers like the adults they are.