Because life is too short to only write one kind of story.
COMPANIES WHO SPEND THEIR DAYS IN SERVICE TO OTHERS, ARTISTS DEDICATED TO THEIR CRAFT, AND PRODUCT-BASED BUSINESSES THAT MAKE BEING HUMAN EVEN A LITTLE BIT RICHER.
Those are the kind of protagonists that Lexicon Copy Co. exists to support.
You're not just running a business any more: you're building a brand with its own identity (even if it shares your name.) Armed with your industry’s vernacular and your client’s dialect, we'll craft a consistent narrative that guides the people you want to serve to the brand you've spent days, nights, and weekends building.
After all, a brand like yours deserves to command attention - both on and off the page.
OUR PROTAGONISTS ARE
Brands with character.
Brands with character take action based on both their revenue goals and their values.
They prioritize building long-term relationships with their customers over making the sale at any cost.
OUR PROTAGONISTS ARE
Generous
collaborators.
The generous collaborator knows that what they get out of a partnership is directly related to how much they put into it.
They pay attention to detail and contribute mindfully to their copywriting partnership.
OUR PROTAGONISTS ARE
Visionaries,
not dreamers.
Good copywriting captures an experience or transformation.
A dreamer has big ideas. But a visionary has big ideas, a grasp on the experience they provide, and a tangible plan to make the transformation a reality.
OUR PROTAGONISTS ARE
Expert
delegators.
The expert delegator knows that wearing all the hats isn’t always a strength, so they aren't afraid to call for back up.
Since they routinely lean on the expertise of others, they're comfortable putting their brand’s messaging in someone else’s capable hands.
MEET THE WORDSMITH
Zoie Callihan
"What are you going to do with that English degree?"
Great question, Grandma.
In hindsight, we all really should have predicted I'd end up a copywriter. An only child with an active imagination, I spent hours method acting my way into the worlds I found between the covers of my favorite books. (Still not over the fact that The Magic Treehouse wasn't real. Thank you for asking.)
And what happened after that baby bookworm grew into a nerdy butterfly, you ask?
Well, this is web copy, not Whitman. Let's keep this synopsis snappy.
I learned early what your customers already know: compelling stories make you want to be a part of them. Let’s craft a brand story your ideal client will get caught reading with a flashlight past their bedtime.
MEET THE WORDSMITH
Zoie Callihan
Lexicon's Guiding Principles
and why they matter
servant leadership
Almost everything we’ve learned is because someone took the time to teach us. In our corner of the Internet it’s okay to make mistakes, ask for help, and to admit when something isn't in your zone of excellence. Gatekeeping, elitism, and stigmatizing inexperience? Not today, thanks.
Being human can feel absurd, and everybody knows it. Humor isn’t a mood - it’s a way of looking at the world. When used ethically, it creates strong connections and a low-risk way for us to be vulnerable together. In that context, even a groanworthy Dad joke looks a little noble.
We can’t control how our words are perceived, but it’s crucial to be mindful of it. After all, what we meant to say is far less important than how it’s received, and a business’ longevity is ultimately measured in its impact, not its intentions.
dynamic decisions
We don’t let ego stand in the way of improvement, and we don’t do things “just because.” If a tool, technique, or generally accepted best practice isn’t serving us or our clients, it can see itself out.
Pardon us while we treat ourselves to this cliché, but: we’re human BEINGS, not human DOINGS. That looks like treasuring balance and boundaries, practicing gratitude for abundance of all kinds, and not measuring our worth in achievements. (And we’d love it if you joined us.)
Physical, emotional, and practical intelligence: together, they’re the dream team. Understanding multiple intelligences and learning styles not only makes us well-rounded humans, but is also a key ingredient in the secret sauce of truly exceptional marketing.
context matters
Crafting messaging with nuance only happens when we take the time to gain a multitude of perspectives. Actively seeking out the lived experiences of others helps us avoid assumptions, and lets us think (and write!) in vivid technicolor.
Categories and labels? Those are tools, not handcuffs. They can help us find a structure or build a community, but they don’t have to define us. When we play with the boundaries of genre we find innovative solutions, unexpected connections, and unconventional success.
Nothing will ever be perfect, but everything has the potential to improve. While we can’t implement every suggestion, we welcome feedback and love the conversations that come from it.
ETHICAL COPYWRITING
A writer has a responsibility to their audience. What we don't say is just as important as what we do.
LEARN THE METHOD
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