Life is too short to only write one kind of story. So, I don't.
COMPANIES WHO SPEND THEIR DAYS IN SERVICE TO OTHERS, ARTISTS DEDICATED TO THEIR CRAFT, AND PRODUCT-BASED BUSINESSES THAT MAKE BEING HUMAN EVEN A LITTLE BIT RICHER.
Those are the kind of protagonists that Lexicon Copy Co. exists to support.
You're not just running a business any more: you're building a brand with its own identity (even if it shares your name.) Armed with your industry’s vernacular and your client’s dialect, we'll craft a consistent narrative that guides the people you want to serve to the brand you've spent days, nights, and weekends building.
After all, a brand like yours deserves to command attention - both on and off the page.
my PROTAGONISTS ARE
Founders.
Who know it’s time to bring in someone who can draw out, build on, and wrap words around the concepts that currently only exist inside their heads.
my PROTAGONISTS ARE
Emerging brands.
Products, storefronts, experiences, and software that have outgrown their concept phase and are evolving into cult favorites, It brands, and household names.
They’re the innovators enriching the human experience: and that’s precisely what I tell their audience.
my PROTAGONISTS ARE
Creatives.
Seeking a strategist to help them claim their identity & expand their impact.
Or hunting for the rare partner who can turn promising briefs into vivid technicolor realities.
my PROTAGONISTS ARE
Start-ups.
Who want to enter the market with a well-executed splash, and the kind of voice that rewrites the book on how their industry can sound.
MEET THE WORDSMITH
Zoie Callihan
"What are you going to do with that English degree?"
Great question, Grandma.
In hindsight, we all really should have predicted I'd end up a copywriter. An only child with an active imagination, I spent hours method acting my way into the worlds I found between the covers of my favorite books. (Still not over the fact that The Magic Treehouse wasn't real. Thank you for asking.)
And what happened after that baby bookworm grew into a nerdy butterfly, you ask?
Well, this is web copy, not Whitman. Let's keep this synopsis snappy.
I learned early what your customers already know: compelling stories make you want to be a part of them. Let’s craft a brand story your ideal client will get caught reading with a flashlight past their bedtime.
MEET THE WORDSMITH
Zoie Callihan
How Lexicon Copy Co. Works
in projects, with clients, and as a brand
who we work with
Brands with character take action based on both their revenue goals and their values. They prioritize building long-term relationships with their customers over making the sale at any cost.
The generous collaborator knows that what they get out of a partnership is directly related to how much they put into it. They pay attention to detail, contribute mindfully, and stay open to new sources of inspiration.
The experienced delegator knows that wearing all the hats isn’t always a strength, so they aren't afraid to call for back up. Since they routinely lean on the expertise of others, they're comfortable putting their brand’s messaging in someone else’s capable hands.
how we work in projects
Categories and labels? Those are tools, not handcuffs. They can help us find a structure or build a community, but they don’t have to define us. When we play with the boundaries of genre we find innovative solutions, unexpected connections, and unconventional success.
Crafting messaging with nuance only happens when we take the time to gain a multitude of perspectives. Actively seeking out the lived experiences of others helps us avoid assumptions, and lets us think (and write!) in vivid technicolor.
We don’t let ego stand in the way of improvement, and we don’t do things “just because.” If a tool, technique, or generally accepted best practice isn’t serving us or our clients, it can see itself out.
how we operate
Almost everything I’ve learned is because someone took the time to teach me. In this corner of the Internet it’s okay to make mistakes, ask for help, and to admit when something isn't in your zone of excellence. Gatekeeping, elitism, and stigmatizing inexperience? Not today, thanks.
Pardon me while I treat myself to the cliché, but: we’re human BEINGS, not human DOINGS. That looks like treasuring balance and boundaries, practicing gratitude for abundance of all kinds, and not measuring our worth in achievements. (And my best partners tend to agree.)
Nothing will ever be perfect, but everything has the potential to improve. While you can’t implement every suggestion, feedback is welcome and I love the conversations that come from it.
ETHICAL COPYWRITING
A writer has a responsibility to their audience. What we don't say is just as important as what we do.
LEARN THE METHOD
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