The Gray Muse
Transforming a gift shop into a brand that celebrates what it means to be human.
Gift & Collectible Shop
|
Brand Messaging Strategy
March 26, 2025
Case Study Overview
HERE FOR THE SHORT VERSION? YOU'LL fIND IT BELOW. WANT THE FULL STORY? CLICK TO NAVIGATE TO EACH SECTION.
The client
the client
the industry
the industry
the customer
the customer
the differentiator
the differentiator
the brand character
the brand character
the opportunity
the opportunity
the copy
the copy
the results
the results
Your brand isn't really a business - it's a character. It has its own challenges, values, motivation, and (wait for it!) lexicon. And when a dynamic brand character meets a dedicated brand storyteller? The result is the kind of messaging that your ideal audience won't be able to stop reading.
The Gray Muse
The Client
The Industry
The Differentiator
The Customer
tagline
DEFINED BY
INSPIRED BY
VOL.1
Defined
Our Approach
VOL.2
Defined
Our Approach
VOL.3
Defined
Our Approach
VOL.4
Defined
Our Approach