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THE OFFICIAL BLOG OF LEXICON COPY & ZOIE CALLIHAN
A collection of essays where the marketing is ethical, the business is balanced, the words are well-crafted and brand identity is king.

Lexicon Copy Co.
Brand Storytelling
For Wordsmiths
Business & Marketing
Guest Essays
Brand Personality
Brand Strategy
Copywriting
Nurture Copy
Content Creation
View All
Brand Story Telling
10/30/2024
5 BRAND MANIFESTO EXAMPLES FOR ARTISTIC, CREATIVE, OR POWERFUL BRANDS.
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Your brand manifesto is like a mission statement that your clients *actually* want to read. Here are 5 frameworks you can use to draft one that is powerful, artistic, creative, or motivating: whichever fits your brand persona best.
Brand Story Telling
8/22/2024
WHY YOUR BRAND SHOULD BE THE PROTAGONIST
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It's a fact: dynamic characters attract loyal audiences.
Brand Story Telling
8/6/2024
3 LESSONS I LEARNED FROM MY CORPORATE DAY JOB
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A cautionary tale about leaving your brand messaging up to chance, and why your messaging can’t stop at the sale.
Business & Marketing
8/6/2024
HOW PROTECTING CONSUMER CHOICE BUILDS BRAND LOYALTY
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How to build a loyal client base by treating your customers like the adults they are.
Business & Marketing
8/6/2024
HOW PROTECTING CONSUMER CHOICE BUILDS BRAND LOYALTY
-
How to build a loyal client base by treating your customers like the adults they are.
Brand Story Telling
8/6/2024
3 LESSONS I LEARNED FROM MY CORPORATE DAY JOB
-
A cautionary tale about leaving your brand messaging up to chance, and why your messaging can’t stop at the sale.
Brand Story Telling
8/22/2024
WHY YOUR BRAND SHOULD BE THE PROTAGONIST
-
It's a fact: dynamic characters attract loyal audiences.
Brand Story Telling
10/30/2024
5 BRAND MANIFESTO EXAMPLES FOR ARTISTIC, CREATIVE, OR POWERFUL BRANDS.
-
Your brand manifesto is like a mission statement that your clients *actually* want to read. Here are 5 frameworks you can use to draft one that is powerful, artistic, creative, or motivating: whichever fits your brand persona best.
Brand Story Telling
10/30/2024
5 BRAND MANIFESTO EXAMPLES FOR ARTISTIC, CREATIVE, OR POWERFUL BRANDS.
-
Your brand manifesto is like a mission statement that your clients *actually* want to read. Here are 5 frameworks you can use to draft one that is powerful, artistic, creative, or motivating: whichever fits your brand persona best.
Brand Story Telling
8/6/2024
3 LESSONS I LEARNED FROM MY CORPORATE DAY JOB
-
A cautionary tale about leaving your brand messaging up to chance, and why your messaging can’t stop at the sale.
Business & Marketing
8/6/2024
HOW PROTECTING CONSUMER CHOICE BUILDS BRAND LOYALTY
-
How to build a loyal client base by treating your customers like the adults they are.