A collection of essays where the marketing is ethical, the business is balanced, the words are well-crafted and brand identity is king.

Writing a Functional Brand Voice Guide

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Let's be honest: most brand voice guides are afterthoughts in a bigger brand guideline document. Here's how to write (and understand) a brand voice guide that's functional, not ornamental.

How to Tailor Your Brand Messaging to Your Buyer Psychology

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Your buyer psychology is the antidote to every piece of bad marketing advice you've ever received. Learn how to parse it out and apply it to your messaging to build high-converting relationships with your audience.

5 Brand Manifesto Examples for Artistic, Creative, or Powerful Brands

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Your brand manifesto is like a mission statement that your clients *actually* want to read. Here are 5 frameworks you can use to draft one that is powerful, artistic, creative, or motivating: whichever fits your brand persona best.

A Definition of a Mission Statement and Vision Statement (that's actually useful)

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How to translate the concept of mission, vision, and your core values from nauseatingly corporate buzzwords into tools that are actually helpful for running your business.

Who to Work With and DIY Copywriting Tools You Can Trust

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Let's say that Lexicon Copy Co. just isn't working out for you. If not me, then... who?

Picking a Brand Storyteller

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Good brand storytelling is a combination of acting and artistry. So how do you know if you've got the right wordsmith?